You don’t have to be a seasoned advertiser, marketer or creative to distinguish a bad ad from a good one. You just know it when you see it. But why?Nothing resonates more than something that rings true. We feel it instantly and deep in our gut. These human truths are always at the core of great brands and ideas.
We thought robots belonged in sci-fi movies or somewhere far in the future, but artificial intelligence is already taking over a slew of human jobs—and copywriting is no exception.Is AI generated copy the future? Yes and no, and here’s why.
A strong brand can set you apart. It can build customer loyalty, trust and appeal. It can set you up for long term success.But what exactly is a brand? It’s hard to pin down a definition when a brand can mean different things to different people. It’s often described as subjective, intangible and misunderstood. But defining ‘brand’ as a whole, can help you understand and establish your own brand, which can do great things for your business.Here’s a layout of what your brand is—and what it isn’t.
An inspiring brand story speaks to us in a way that numbers and data simply can’t. It taps into our emotions and values. It helps us build connections and relationships with businesses because we resonate with what they stand for. It helps us choose one product over another.If sharing a compelling brand story is the secret weapon in making your business stand out, how do you do it?
Want to make Facebook ads that dominate? With unusually high engagement rates that the algorithm will love, we all want our ads to be in the top performing 1-3%—to be unicorns.The internet is riddled with tricks and hacks on how to make audacious ads that become overnight success stories. While these strategies can bring in a whopping amount of revenue (and press), they often bring high risk and short-term results. We are all for wild and wacky ad ideas that shake the market, but we are also about building brands that last.Here are some tried and tested methods for creating and running solid Facebook ads that boost engagement, drive sales and can set you up for long-term success.
At this year’s Shopify Unite, they announced one of their biggest updates in company history: Online Store 2.0. This presents new opportunities and makes new themes more flexible than ever before.These updates are set to roll out soon so it’s important to know what changes are happening to Shopify Plus and how they can benefit you.