Same agency, new brand → Hi, we’re Arkhi, formerly Stead Lane.

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What Is—And Isn’t—A Brand?

A strong brand can set you apart. It can build customer loyalty, trust and appeal. It can set you up for long term success.But what exactly is a brand? It’s hard to pin down a definition when a brand can mean different things to different people. It’s often described as subjective, intangible and misunderstood. But defining ‘brand’ as a whole, can help you understand and establish your own brand, which can do great things for your business.Here’s a layout of what your brand is—and what it isn’t.

How To Tell Your Brand Story

An inspiring brand story speaks to us in a way that numbers and data simply can’t. It taps into our emotions and values. It helps us build connections and relationships with businesses because we resonate with what they stand for. It helps us choose one product over another.If sharing a compelling brand story is the secret weapon in making your business stand out, how do you do it?

Unicorn Facebook Ads—What Are They And Do We Need Them?

Want to make Facebook ads that dominate? With unusually high engagement rates that the algorithm will love, we all want our ads to be in the top performing 1-3%—to be unicorns.The internet is riddled with tricks and hacks on how to make audacious ads that become overnight success stories. While these strategies can bring in a whopping amount of revenue (and press), they often bring high risk and short-term results. We are all for wild and wacky ad ideas that shake the market, but we are also about building brands that last.Here are some tried and tested methods for creating and running solid Facebook ads that boost engagement, drive sales and can set you up for long-term success.


Get real about your growth

Sometimes digital growth is strategically simple—we call it leverage. Let’s start talking.