AI written copy is impressive
AI writes copy using advanced technology called Natural Language Processing—and it’s impressive. It learns by processing and analysing a mass of written work.
Some AI copywriters generate 20,000 lines of copy every second, instantaneously producing content for social posts, ads, emails, websites, listings, product descriptions and blogs.
Some bots can even write in unique brand languages and convey chosen emotions.
However, humans—our creativity, empathy and opinions—are still the cornerstone for the machine. We’re the ones that teach them. But can they learn everything?
Good copywriting is about human connection
While robots can generate standard copy that gets high clickthrough rates, they can’t replace the humanness of real writing, which is ultimately what connects people to brands.
Empathy is at the heart of good copywriting. It’s about understanding the way an audience thinks, mixing opinion with fact, and understanding the nuances of different ways to use the same word.
Robots can create error-free content and mimic tone and emotion, but they cannot replicate genuine human connection and creativity.
Copywriters need to step it up
AI written copy may be the best thing that’s happened to copywriters, because substandard, robotic copy from us just won’t do anymore. We need to upskill and write like humans, not faceless businesses.
This competition will push us to anchor our writing in nuanced emotion, empathy and strong ideas to make genuine human connections through our words.
Copywriters will be free to be more creative
Outsourcing the writing of standard, time-consuming copy to AI will free up time for human copywriters to do more satisfying work.
Instead of focusing on reports and product descriptions, we’ll be able to devote more time and energy to richly creative work—helping brands stand out, disrupt the status quo and leave legacies.
How does Stead Lane stay competitive with copywriting?
Our copywriters at Arkhi are dedicated to making your brand unique and genuine through quality, emotion- and idea-driven copy. Chat with us today.