Email marketing campaigns are a huge part of online marketing for many businesses, especially those in a retail style environment. But is it still useful for small businesses offering services too? Yes, of course.
When you talk to people about what they have heard about Search Engine Optimisation, they tend to throw out words like "keywords", "backlinking" and "content".
We have come a long way from the days of dial-up. We no longer have to wait for the modem to make odd scrambling noises while it connects to the internet, nor do we have to lose the connection when a phone call comes in.
Split testing can be used in a number of instances when it comes to online marketing and is a useful tool when helping to determine the effectiveness of campaign ideas.
Content marketing is about creating benefit for your customers by making them laugh, educating them, inspiring them or solving their problem. Great content marketing increases your brand awareness and make your customers love you.
