Rankings gained can be maintained
Organic SEO should be considered a return on investment. Much like a term deposit you have to plant the seeds, then let them grow. Having said that, once you have gained some traction the job of maintaining those positions is much easier than trying to get found in the first place.
SEO is cost effective
Once you have an effective SEO strategy in place, your traffic will grow and your site will move up in the rankings. Being in a high position on the first page for your chosen keywords is almost like free advertising. This gives you the opportunity to be right up in people’s faces without having to pay for it.
Organic traffic can yield higher conversions
The beauty of a search engine is that unlike some other forms of advertising, your business will appear to people actually searching for your product, service or business. Already you’ve weeded out many of the people who were not truly interested in your services.
So is Organic SEO still worth pursuing?
Yes! You can still benefit by performing even the most basic improvements to your website
It’s also sensible to be aware of the pitfalls of organic SEO. In some industries the market is already so heavily saturated, that gaining some traction is not only difficult but ranking highly is almost impossible.
Does this mean I should avoid Pay Per Click advertising?
Most certainly not, PPC advertising can be highly effective in driving traffic to your website. Paid advertising can be used to boost traffic to a new website, find new customers for an existing site or even as part of a continued strategy running alongside a healthy organic SEO campaign.
The best way to find out what you need is to research your industry and competitors to determine the best solution and strategy. This may not mean choosing organic over PPC but rather what you should spend most of your budget on.