With social media taking over the marketing space, gaining awareness, retaining attention, and converting people is a competitive space. So how does your business stand out and meet your goals through social media marketing?The key is having an effective digital marketing mix. Each platform is unique in its offering and its audience, requiring different marketing methods and tactics.
With changes in attribution models and numbers not adding up across platforms, how do we know what’s really working?
Don’t lose your powerful message in confusing, jargon-filled copy. One of the best tips for writing is to simply write clearly.Copywriting is about inciting action. If your message is entertaining, great! But if the call to action isn’t clear, you simply won’t see results.
You don’t have to be a seasoned advertiser, marketer or creative to distinguish a bad ad from a good one. You just know it when you see it. But why?Nothing resonates more than something that rings true. We feel it instantly and deep in our gut. These human truths are always at the core of great brands and ideas.
We thought robots belonged in sci-fi movies or somewhere far in the future, but artificial intelligence is already taking over a slew of human jobs—and copywriting is no exception.Is AI generated copy the future? Yes and no, and here’s why.
Want to make Facebook ads that dominate? With unusually high engagement rates that the algorithm will love, we all want our ads to be in the top performing 1-3%—to be unicorns.The internet is riddled with tricks and hacks on how to make audacious ads that become overnight success stories. While these strategies can bring in a whopping amount of revenue (and press), they often bring high risk and short-term results. We are all for wild and wacky ad ideas that shake the market, but we are also about building brands that last.Here are some tried and tested methods for creating and running solid Facebook ads that boost engagement, drive sales and can set you up for long-term success.
