A huge problem with many websites is their page speed, or lack thereof. A page that takes a long time to load is unappealing and looks unprofessional. It affects the user experience (UX) in a big way and can be the main reason for having a high bounce rate or low click-through rate. Studies have shown that people expect a website to load in 2 seconds, however the average website takes 7.7 seconds to load.
Now, it’s one thing to understand that your website speed needs improving, but how to improve it, that’s another thing. It’s not a quick and simple issue that can be resolved through one tool and this is why it’s important to get on top of straight away.
In order to ensure you’re doing all you can to optimise your website, here are a few tips and hints to get you up to (page) speed.