1. Set a goal
One of the most important things is to know exactly what you want to achieve before creating the ad. This will shape the way you develop and select the content, imagery and audience for you ad. Your goal could be a number of different options including:
- Receive x number of subscribers on website
- Sell x amount of products
- Receive x number of Likes on social page
- Receive x number of enquiries
2. Call to action
Creating an ad without a call to action is pretty senseless. The ad needs to direct your audience to the content or page where your goal is to be achieved. Directing traffic to the correct page is essential. There is no use in driving users to the home page of your website if your goal is to achieve subscribers and the subscription form is on the contact page.
3. Captivate your audience
With digital advertising now the most popular form of advertising, it’s more than likely your competitors are using it too. Because of this, you need to ensure your campaign stands out from the rest whether it be through imagery or catchy wording. Understand what your audience wants and find a captivating way to appeal to that.
Find a point of difference that your product/service offers and use this to your advantage.
4. Monitor your campaign
Just say you are running a month long campaign with 3 separate ad formats. After a week, you may find that 2 of the 3 ads are performing really well but the third is doing poorly. Instead of continuing to spend money on an ad that isn’t seeing results, you have two options moving forward. 1. Revise the ad and see where you could improve it through better wording or a more appropriate image. Perhaps the format is not suited to the selected audience of the ad. 2. Abort the ad completely and revise the budget to be spent on the remaining 2 ads.
5. Consider remarketing
Retargeting or remarketing is a method where ads will appear to people who have previously visited your website. According to a study by adroll, retargeting is so effective due to understanding the intent of the user. By the time the ad appears to the user, they have already seen your website which means they have showed interest in your product or service.
Consider all of these steps closely when developing your digital advertising campaigns. Digital advertising is becoming more and more competitive so ensuring your campaign is as effective as possible is more important than ever. If you want your campaign to be the best, we can develop it for you. Contact us today.