Undoubtedly, spending lots of money on digital advertising will probably lead to you gaining a strong flow of traffic to your website. You can create great eye-catching, witty ads that will draw in customers and enhance your page views. Your paid traffic analytics will look awesome, however you may not be making the sales you thought you would.
When we look at our analytics and see that the number of visitors and pageviews has increased, it can be easy to think that the website is performing well. But, the main issue with this, particularly on an eCommerce site, is that conversions need to be the main goal. You can have all the visitors in the world looking around your website, but if they’re not buying anything, there is not a lot to be gained.
Don’t get me wrong, digital advertising and social media advertising is a great way to boost traffic and is almost a necessity for some businesses. But making sure the content you are sending traffic too is up to standard, is just as important. We’ll look at advertising later on in the post, but firstly, here are a few simple ways to get your store’s content up to scratch.