Vaulted sale campaign delivers record sales
The campaign structures allowed EHP to maintain a healthy operating margin while scaling sales exponentially. A strong focus on UX/UI ensured a seamless experience for users, while gamifying key parts of the customer journey.
EHP Labs
View websiteVaulted sale campaign delivers record sales
The campaign structures allowed EHP to maintain a healthy operating margin while scaling sales exponentially. A strong focus on UX/UI ensured a seamless experience for users, while gamifying key parts of the customer journey.
They needed a unique sales experience
EHP came to us with a plan to create a unique sales experience on their website to complement a global campaign for an upcoming sales event.
Vaulted experience for VIP customers only
Being a retail and FMCG-led business, it was important not to open the sale to the general public; instead, we needed to offer a ‘vaulted’ experience for VIP customers only.
Both teams collaborated heavily to create the strategy and build out the campaign to meet the set objectives.
The end result was a custom landing page with a countdown timer and a place for customers to register their interest during the hype phase. This page and the actual sale shopping page were built on the same page and URL for consistency, a key part of the overall strategy.
On launch day, the VIPs were issued a password to unlock the vault and begin to shop the sale.
We successfully launched across 4 global markets and continued to monitor closely through the sale period.
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