Same agency, new brand → Hi, we’re Arkhi, formerly Stead Lane.
Case Study

Shopify 2.0 Is Changing the Game for Runway Scout

Runway Scout’s range of exclusive fashion pieces is effortlessly beautiful. But their online store needed a refresh to match the brand’s natural polish and ease of style. 

Cue Arkhi and Shopify 2.0.


Runway Scout

View Runway Scout website
Conversion Rate Optimisation; Shopify Plus; Technology Integration; Theme Development; UX Optimisation
Runway Scout


The stage for growth is set

Rebuilding a website is no small feat. Runway Scout’s new store fulfils all the requirements of a brand ready to take on a whole new level of growth.

  • A clean and beautiful Shopify 2.0 store, optimised for load speed and reliability
  • Easy-to-navigate customer experience for optimised conversion rates and AOV
  • An intuitive backend for simple in-house content management

Sometimes digital growth is strategically simple—we call it leverage. Let’s start talking.

Runway Scout


Strategic simplicity can be complex

Behind the scenes, our team needed to build a site that increased Runway Scout’s conversion rates, AOV, website speed, reliability and user experience. In addition to that, their internal team required a super-easy and flexible content management system.

Runway Scout
Runway Scout


Shopify 2.0 store

What generates more conversions and better AOV? Seamless customer experiences. We optimised the site for intuitive navigation, faster load speed and integrated Searchspring for better product search capability and merchandising features.

Easy content management

With thousands of SKUs to manage, Runway Scout’s internal team required an intuitive backend solution. We made it possible for the team to update content, add styles and manage hundreds of different products, simply and without stress.

Buying journey optimisations

To further boost conversions and AOV, we implemented custom in-cart upsells, wishlists and ‘Shop The Look’ features, which makes styling a breeze.

Runway Scout’s drive is to create beautiful, wearable pieces that their customers will wear on repeat for years to come. They understand the demands of everyday lives for their busy customers, so strive to create styles that transcend seasons and occasions, and most of all make every woman look and feel amazing.

It’s time to get real about growth

If you need a digital strategy that fits right with your business goals, talk to us! Let’s discuss your next stage of growth.

Let's talk

Get real about your growth

Sometimes digital growth is strategically simple—we call it leverage. Let’s start talking.