Make your brand the real-deal online
Don’t waste your time on anything less than what’s authentic to your brand and customers. Chat to us about how we can leverage your brand digitally.
Can you grow online and stay grounded? Yep and Rhythm’s proof. As a Burleigh Heads brand, Rhythm literally lives and breathes the Australian coast. Now, you can buy their premium clothing and goods around the world—and their online store experience is just as authentic.
It turns out eComm is better when brands stay real. But… how do we do that again?
What’s growth worth if you lose touch with why you started? We looked to the user to find the roots of Rhythm’s challenges and found solutions. From there, it was all about letting the brand shine—leveraging the potential that was already there into real growth.
With Klaviyo email automation and strong growth in the US, we’re excited to see what happens next.
User behaviours evolve, technology advances, brands innovate. Either grow or get left behind. Rhythm’s website overhaul was the only way to stay true, effective and relevant online.
No brand website is an island. It functions for the user. If results are slowing, something’s up. Now and again, every website needs to get reacquainted with its customers. Cue Arkhi.
Despite year-on-year traffic growth, conversions were super low. So while brand interest was high, we needed to carve a compelling buying journey. To start, we streamlined their tech stack for ease of use and set them up for international online growth.
Rhythm stocks 500+ retail locations globally. The new site prioritised selling products online and supported offline marketing activities with brand and campaign content.
In discovery, we spoke to Rhythm’s team and stakeholders. We analysed their site’s tech stack, information architecture, user behaviour and developed a digital marketing strategy. By the end, we knew exactly what it would take to leverage Rhythm’s online growth.
Rhythm was suffering from platform overload (Shopify, Squarespace and WordPress). Users couldn’t use the site. Rhythm’s team couldn’t update the site easily. So, we made it simple.
More than delivering on good looks, Rhythm’s refreshed UX and UI authentically win over customers. Now, the products can take centre stage and they basically sell themselves.
Rhythm needed to showcase different products, content and pricing for its regional markets. We created regionalised Shopify Plus websites, beginning with Australia and New Zealand, North America and Europe. This strategy allowed Rhythm to: