How Muscle Nation Went From Start Up To Scaled Up In 8 Weeks
Six years. That’s how quickly Muscle Nation went from startup to the leading activewear and sports supplement brand it is today. Safe to say, when it comes to growth, Muscle Nation has always run at full pelt. But in 2018, they met a substantial roadblock: their site was crashing—every. single. collection. launch.
Eight weeks later, Muscle Nation had completely scaled up its online store. Here’s how.
A better user experience. Better sales. Better return users. Increased order values. And that’s just a start. For brands wanting to scale, website upgrades are critical to growth. Here’s how it changed the game for Muscle Nation.
Sometimes digital growth is strategically simple—we call it leverage. Let’s start talking.
They had outgrown their online store
Site crashing at critical moments? No thanks. And to add more stress, Muscle Nation’s customer data and product information were spread across two sites. It was time to streamline everything—from their platform to UX, UI, customer database and inventory management.
The Muscle Nation migration
From WooCommerce to Shopify Plus in four weeks. That’s a record time for us. Four weeks after migration, they launched their new collection, as planned—crash-free and stress-free.
Clean data is a game-changer
While migrating their site, we saw loads of bugs in their old site and customer archives. We cleaned and merged the information from two old sites into one Shopify Plus store.
Getting Muscle Nation onto Shopify Plus with a well-constructed theme allowed their internal team to make quick updates when they needed to without constant reliance on developers.
A better pathway for conversions
We created a tiered cart promotion strategy using Shopify Plus scripts and clever customisations. Everything was completely automated (no need to remember discount codes). Customers simply added their favourite products to cart and selected their free gift colour.
Add $150 to your cart = 15% off total cart value + Free Jug ($30 Value) + Free Shipping
Add $250 to your cart = 30% off total cart value + Free Bag ($70 Value) + Free Jug ($30 Value) + Free Shipping
Free shipping threshold graphic in the cart
‘Also available in’ and product fit on product page
Collection page filtering and search
Bundling of products
Systems and optimisations
Having moved to a bigger warehouse, Muscle Nation needed better inventory management. Arkhi went on-site to implement, train and assist the Muscle Nation team with the new system.
With Shopify Plus, we streamlined Muscle Nation’s wholesale activities. When integrated with the inventory management system, accurate stock counts were available at all times—and this was a game changer for business operations.
It’s time to get real about your scalability
What’s slowing down your growth? Get the right website infrastructure. Improve your business operations. And prepare your business for its next stage of growth.