Mélani The Label
View website
Boosting revenue and enhancing customer loyalty.
traffic across Meta, Google,
Pinterest & TikTok
customers (RCR) YoY
maintaining a low aggregated CAC across paid social channels worldwide
From falling organic traffic to rising revenue
When you find favour with the algorithm gods, everything flows smoothly. But things can change quickly. That’s what happened to Australian fashion brand, Mélani The Label.
When their organic engagement and revenue dropped, we worked together to get them swiftly back on track.
Mélani The Label
View websiteFrom falling organic traffic to rising revenue
When you find favour with the algorithm gods, everything flows smoothly. But things can change quickly. That’s what happened to Australian fashion brand, Mélani The Label.
When their organic engagement and revenue dropped, we worked together to get them swiftly back on track.
Boosting revenue and enhancing customer loyalty.
traffic across Meta, Google,
Pinterest & TikTok
customers (RCR) YoY
maintaining a low aggregated CAC across paid social channels worldwide
Combating a mysterious loss of organic traffic
When Mélani The Label first launched, they were getting sale after sale through their organic social channels. Their timeless designs spoke for themselves. But after shifts in the algorithm, they began to lose traffic—and revenue. It was time for a new game plan.
No strategy in place to drive returning customers
Melani was driving strong first-time buyers but was unable to keep them engaged long-term resulting in low returning customer revenue.
Flexible and easy website updates
Is there anything more frustrating than a website that's hard to use? Mélani The Label’s team needed an easy solution for on-site updates and additional functionalities to support new product and content updates without developer support.
Arkhi = Everything eComm, in one place
Arkhi was Mélani The Label’s go-team. We delivered digital solutions with agility and responsiveness to their market opportunities. From ongoing website and technology support, digital marketing, content and growth strategy, we were their multiskill eComm partners.
Driving traffic with ads
We launched a full-funnel paid media strategy across Meta, Google, Pinterest & TikTok to supplement organic traffic and increase market share.
By continually testing high-performing creative variations at scale, we regularly provided insights to the team to build on our strategy—and ensure every single dollar was delivering the return it should.
Strategic email marketing
Who doesn’t want automated revenue? We implemented key flows including a welcome series, browse abandonment flow, abandoned cart flow & post-purchase flow to enhance customer retention, foster brand loyalty and drive returning customer revenue.
Website Management
Arkhi has been an integral part in enhancing the Mélani’s Shopify website by updating design elements, implementing features to improve CRO, and adding new functionalities to enhance user experience. Our team continues to provide ongoing website management and support, including advising on and managing website integrations.
Find A Digital Solution That Works In Real Life
Whatever the challenge, our team can help you. Start talking to us today.
Get the right website infrastructure. Optimise your customers’ experience. And prepare your business for its next stage of growth.