Alana Maria Jewellery
View website
Big wins, 6 months post-launch
in conversion rate
in online revenue
proud to put her name
to the site
How Alana Maria Jewellery Turned Browsers Into Buyers
Handcrafted and made-to-order, Alana Maria Jewellery is chic and deeply personalised. Their online store needed to reflect this while also increasing sales. So, how do you do that?
Sleek design and epic eCommerce features.
Alana Maria Jewellery
View websiteHow Alana Maria Jewellery Turned Browsers Into Buyers
Handcrafted and made-to-order, Alana Maria Jewellery is chic and deeply personalised. Their online store needed to reflect this while also increasing sales. So, how do you do that?
Sleek design and epic eCommerce features.
Big wins, 6 months post-launch
in conversion rate
in online revenue
proud to put her name
to the site
Flexible & super-easy updates
Is there anything more frustrating than a website that’s hard to use? Alana Maria Jewellery’s team needed an easier solution—a site that could be easily updated with new products and content without developer support.
A true brand experience
The site experience had been in place for a long time. It was time for something new—a refresh that would truly represent the brand and leverage the shopping journey of their current audience.
Browsers to buyers
While lots of people were visiting the site, very few were completing purchases. This needed to change.
Shopify 2.0 store
We moved their site to a Shopify 2.0-supported theme. This gave Alana Maria Jewellery’s internal team the ability to easily create and modify content-rich page experiences.
Mega search menu
Filtering by product attributes and recommended products is key to the buying experience. We implemented intuitive search functionality to help customers quickly and easily find exactly what they need.
Full UI & UX Update
We tailored the design to help users at every step of their unique customer journey.
We not only incorporated the brand story throughout the site but made nuanced updates to make the shopping experience as effortless as possible with:
- Product recommendations and matching items
- Video content on the PDP and PLP
- Product badges to call out specific features
- Mega search menu
Conversion tactics
We added some simple features to increase conversion rate and AOV to help grow revenue:
- Send hints through social media
- Free shipping threshold in cart
- In-cart cross-sell
- Promotional slots on the PLP
- ‘As styled on’ on PDP
- Gift with purchase
Find A Digital Solution That Works In Real Life
Whatever the challenge, our team can help you. Start talking to us today.
Get the right website infrastructure. Optimise your customers’ experience. And prepare your business for its next stage of growth.