Same agency, new brand → Hi, we’re Arkhi, formerly Stead Lane.
Case Study

How Automundo Increased Leads By 59%

A global pandemic was on the horizon and online shopping was about to boom. That’s when Automundo hit the scene. Suddenly, selling cars online and delivering them to people’s driveways was a total no-brainer. We helped Automundo get the word out. How?

With high-performance ad campaigns.

Client

Automundo

View Automundo website
Services
Data & Analytics; Digital Campaign Optimisation; Social Campaigns; Spend Planning and Allocation
Automundo

Results

The metrics that matter

Automundo has carved out strong brand equity in the Australian used-car market. Since partnering with us, they’ve seen an increase in prospects from various touch points (webchat, form submissions, phone calls).

January-March 2022 vs October-December 2021
  • Website leads up by 72.5%
  • Paid Meta conversion rate up by 25.5%
  • Website conversions up by 11.5%

Sometimes digital growth is strategically simple—we call it leverage. Let’s start talking.

Automundo

Challenge

Used car sellers get a bad rap

The old fear of buying a lemon is still real to buyers in the used car market. When you couple this with the pressure of turning high levels of stock around, you can see why Automundo needed a consistent stream of leads through the door. 

They needed a plan

Automundo stocks everything from trusty family cars to luxury dream cars—all at relatively affordable prices.

Automundo
Automundo

Solution

Meet the people where they’re at

Our digital strategy focused on carving frictionless customer journeys from ads to Automundo’s online showroom. We needed to keep up with Automundo’s quick-selling catalogue by showcasing their available cars every week.

Social campaigns

More leads = more prospects for buying. We took a funnelled approach to test audiences with different engagement behaviours. The idea was to get in front of the right audience at the right time with the right product.

Campaign optimisation & management

Automundo’s point of difference is that they sell independently verified, quality second-hand cars—with zero need to haggle in the car yard. Our creative copy reflected this. We tested copy and ad creative across audiences, iterating for increased website traffic and leads. 

Growth support & ad spend strategy

While we managed their campaigns, we also made recommendations on the split of ad spend across Facebook and Google ads. We proactively updated Automundo’s ad creative to match their high turnover in car stock.

Tired of wasting time dealing with pushy salesmen? Automundo is your answer.

  • 14 Day No Questions Asked Money Back Guarantee
  • RedBook Independent Inspections on every car
  • Friendly Sales Staff who don’t haggle on price
  • Their First Price is their BEST Price
  • Easy Nationwide Transport to your door
  • Transit Insurance at no cost to you

It’s time to get real about growth

If you’re looking for a holistic strategy with a strong focus on ROAS, let’s talk. Arkhi offers no-nonsense funnelled strategies that deliver results that actually matter in your market.

Let's Talk