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How Automundo Increased Leads By 59%
A global pandemic was on the horizon and online shopping was about to boom. That’s when Automundo hit the scene. Suddenly, selling cars online and delivering them to people’s driveways was a total no-brainer. We helped Automundo get the word out. How?
With high-performance ad campaigns.
Automundo
Results
The metrics that matter
Automundo has carved out strong brand equity in the Australian used-car market. Since partnering with us, they’ve seen an increase in prospects from various touch points (webchat, form submissions, phone calls).
January-March 2022 vs October-December 2021- — Website leads up by 72.5%
- — Paid Meta conversion rate up by 25.5%
- — Website conversions up by 11.5%
Automundo
Challenge
Used car sellers get a bad rap
The old fear of buying a lemon is still real to buyers in the used car market. When you couple this with the pressure of turning high levels of stock around, you can see why Automundo needed a consistent stream of leads through the door.
They needed a plan
Automundo stocks everything from trusty family cars to luxury dream cars—all at relatively affordable prices.
Automundo
Solution
Meet the people where they’re at
Our digital strategy focused on carving frictionless customer journeys from ads to Automundo’s online showroom. We needed to keep up with Automundo’s quick-selling catalogue by showcasing their available cars every week.
Social campaigns
More leads = more prospects for buying. We took a funnelled approach to test audiences with different engagement behaviours. The idea was to get in front of the right audience at the right time with the right product.
Campaign optimisation & management
Automundo’s point of difference is that they sell independently verified, quality second-hand cars—with zero need to haggle in the car yard. Our creative copy reflected this. We tested copy and ad creative across audiences, iterating for increased website traffic and leads.
Growth support & ad spend strategy
While we managed their campaigns, we also made recommendations on the split of ad spend across Facebook and Google ads. We proactively updated Automundo’s ad creative to match their high turnover in car stock.