Instant Uplift: Why ATP Moved from WordPress to Shopify Plus
Performance supplement brand ATP Science was already operating at a massive scale. Yet, their clunky eCommerce store was letting them down for their B2C channel. So, how do you elevate a brand to where it deserves to be digitally?
Move to Shopify Plus.
One simple move
For ATP, their migration to Shopify Plus was a painless solution with highly targeted benefits. To date, their team is loving Shopify’s ease of use and is seeing massive product subscription growth.
Seamless migration to Shopify Plus with no downtime
24% increase in conversion rate compared to the previous monthly average
73% increase in product subscriptions
Reduced page load time by 71%
AOV has stayed the same and we’re actively focusing on why
Sometimes digital growth is strategically simple—we call it leverage. Let’s start talking.
ATP’s WordPress website wasn’t doing its job
ATP was receiving customer complaints about the clunky website experience. And they were losing sales due to slow page load times.
Ultimately, ATP’s website wasn’t doing them proud and their team was finding it extremely hard to update. We were tasked to conduct a full review of their tech stack and make recommendations that would allow their online store to integrate with current business software and systems.
Shopify Plus migration
Taking ATP from their old build to a new Shopify Plus website opened up immediate brand value. Increasing site speed was one of the priorities. Following that, we created tailored UX to reinforce ATP’s position as an expert in natural, high-performance health products.
Full tech stack overhaul
Simple and streamlined, ATP’s new tech stack delivers a far more efficient experience. We integrated their ERP for real-time data, Klaviyo for email automation, customer support via Gorgias and ReCharge for subscriptions.
Optimising for user experience
Our team implemented the following strategies to enhance the user experience and inherently increase website performance.
Free shipping threshold in cart
In-cart cross-sell features
Product bundles with discounts
Product quantity discounts
Rules to qualify free products added to cart
Offering product subscriptions
Personalised customer experiences
UX and region-specific functionality were key—from directing customers to the right regional site to ensuring an intuitive buying journey every time.
Regional shipping restrictions
ATP loyalty program
Klaviyo for email automation
Customer support via Gorgias
Optimised product filtering, search and merchandising
Find a digital solution that works in real life
What’s slowing down your growth? Get the right website infrastructure. Optimise the customer’s experience. And prepare your business for its next stage of growth.