Performance supplement brand ATP Science was already operating at a massive scale. Yet, their clunky eCommerce store was letting them down for their B2C channel. So, how do you elevate a brand to where it deserves to be digitally?
Move to Shopify Plus.
For ATP, their migration to Shopify Plus was a painless solution with highly targeted benefits. To date, their team is loving Shopify’s ease of use and is seeing massive product subscription growth.
ATP was receiving customer complaints about the clunky website experience. And they were losing sales due to slow page load times.
Ultimately, ATP’s website wasn’t doing them proud and their team was finding it extremely hard to update. We were tasked to conduct a full review of their tech stack and make recommendations that would allow their online store to integrate with current business software and systems.
Taking ATP from their old build to a new Shopify Plus website opened up immediate brand value. Increasing site speed was one of the priorities. Following that, we created tailored UX to reinforce ATP’s position as an expert in natural, high-performance health products.
Simple and streamlined, ATP’s new tech stack delivers a far more efficient experience. We integrated their ERP for real-time data, Klaviyo for email automation, customer support via Gorgias and ReCharge for subscriptions.
Our team implemented the following strategies to enhance the user experience and inherently increase website performance.
UX and region-specific functionality were key—from directing customers to the right regional site to ensuring an intuitive buying journey every time.
