Social media has become a huge influence in our society. Most businesses are aware of this and the importance of being on social media. Over 60% of Australian businesses have a social media presence and this number is continuously growing each year. Facebook is still overwhelmingly the most popular social platform for businesses, however there are constantly new social platforms popping up. Instagram, Snapchat, LinkedIn, Twitter, Pinterest, Tumblr and YouTube are just a few of the most common platforms businesses use to communicate and engage with their audiences.
We know businesses understand having a presence on some of these platforms is important, but do we really understand why we bother? Is all the time spent thinking of posts and replying to customers really worth it?
Simply, yes. It is 100% worth it.
The thing with social media is that it needs to be engaging and effective. It all comes down to understanding your audience and what they want to know. By understanding your audience, you will know what social media platforms they use most and what they’re going to be interested in seeing. There is an extensive list of platforms out there and not every business needs to be on every one of them.