As busy people, we are always looking for shortcuts or ways of doing things in the most quick and efficient way. Apps are created every day aimed at saving people time and new technologies are constantly being made to minimise steps in processes.
The longer it takes someone to do something, the less likely they are to do it. This is a very big generalisation, but in the world of online and consuming content, it rings pretty close to true. People want to know key information and they want to know it quickly.
We have come a long way from the days of dial-up. We no longer have to wait for the modem to make odd scrambling noises while it connects to the internet, nor do we have to lose the connection when a phone call comes in.
