Services
D2C; CRO
Website
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The campaign structures allowed EHP to maintain a healthy operating margin while scaling sales exponentially. A strong focus on UX/UI ensured a seamless experience for users, while gamifying key parts of the customer journey.
EHP came to us with a plan to create a unique sales experience on their website to complement a global campaign for an upcoming sales event.
Being a retail and FMCG-led business, it was important not to open the sale to the general public; instead, we needed to offer a ‘vaulted’ experience for VIP customers only.
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Both teams collaborated heavily to create the strategy and build out the campaign to meet the set objectives.
The end result was a custom landing page with a countdown timer and a place for customers to register their interest during the hype phase. This page and the actual sale shopping page were built on the same page and URL for consistency, a key part of the overall strategy.
On launch day, the VIPs were issued a password to unlock the vault and begin to shop the sale.
We successfully launched across 4 global markets and continued to monitor closely through the sale period.
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Since starting our partnership with Arkhi, we achieved significant improvements in our website performance and launched innovative campaigns in less than six months. These initiatives elevated the customer experience while driving a substantial increase in sales.
Andres Villavicencio - eCommerce manager
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