Smartblade Opening Roof System
163%
increase in enquiries
Enjoying outdoor living with your dream opening roof, no matter the weather, is what Smartblade delivers across Greater Sydney. With 30 years of industry expertise, it was time to give their brand the digital presence it deserved.
How? They started with strategy.
Smartblade already had a stellar reputation for premium service. With so many digital avenues available for brand growth, they needed a strategy to increase conversions and targeted return on investment.
With a stunning new rebrand, it was time to power up Smartblade’s marketing and encourage people to invest in an excellent product.
In the second half of 2021, Smartblade rebranded and solidified their unique position in the opening roof market. Then, it was time to upgrade their website. Our goal was to showcase their achievements through visuals, customer reviews and content. Alongside this, we optimised UX for better conversions.
Next, we implemented a multi-channel lead generation campaign. The goal was clear: to bring quality traffic to their brand new website. We managed paid social and paid search campaigns to increase conversions and reduce the average cost per lead.
To establish strong inbound marketing, we created high-value blog and email content. Each piece supports Smartblade’s SEO while attracting new quality leads.
In the second half of 2021, Smartblade rebranded and solidified their unique position in the opening roof market. Then, it was time to upgrade their website. Our goal was to showcase their achievements through visuals, customer reviews and content. Alongside this, we optimised UX for better conversions.
Next, we implemented a multi-channel lead generation campaign. The goal was clear: to bring quality traffic to their brand new website. We managed paid social and paid search campaigns to increase conversions and reduce the average cost per lead.
To establish strong inbound marketing, we created high-value blog and email content. Each piece supports Smartblade’s SEO while attracting new quality leads.
Digital leverage in action
Smartblade are all about quality, longevity and style, that’s why they use first-rate mechanised louvre roofing systems. Smartblade technology is quiet, elegant, with sleek custom designs and engineering. The solid aluminium structures stand up to the harshest Australian conditions so you can make the most of your outdoor space, no matter the weather.
Whatever the challenge, our team can help you. Start talking to us today.
