How Odyssey Achieved a 194% Enquiry Increase

Over the last 20 years, Phil Usher has made it his life’s work to innovate aged care for Australians. Today, Odyssey Lifestyle Care Communities offers a first-class seniors lifestyle, care and community model. So, how did Odyssey market its game-changing alternative?

Through a highly targeted digital strategy.

Greatness was going unnoticed

Odyssey’s heart-centred approach to aged care is an authentically different market alternative. It was time to tell people about it.

No in-house marketing team

Odyssey needed a partner to create an effective integrated digital strategy AND bring it to life across every touchpoint.

Digital strategy

We collaborated with Odyssey’s PR and branding agencies to create an integrated digital strategy. From social ads to the website and content, our focus was to carve out compelling customer journeys,true to the brand and its values.

Content marketing

To establish strong inbound marketing, we created high-value blog and email content. Each piece supports Odyssey’s SEO while educating users and attracting new leads.

Paid search and paid social campaigns

We supercharged paid search and social ads with audience-centric creative and targeting. Using a funnel-based strategy, we focused on reaching the right audiences at the right time.

Odyssey will soon launch a new Chevron Island community, in addition to their flagship community in Robina. We will continue to tailor and adapt their strategy with ongoing data insights,testing new audiences and optimising their ad creative for ideal results.

UX audits and recommendations

What happens after the click-through? An ad’s potential can increase tenfold when we get the user experience right. We looked at the data and recommended optimisations to Odyssey’s user experience.

Digital strategy

We collaborated with Odyssey’s PR and branding agencies to create an integrated digital strategy. From social ads to the website and content, our focus was to carve out compelling customer journeys,true to the brand and its values.

Content marketing

To establish strong inbound marketing, we created high-value blog and email content. Each piece supports Odyssey’s SEO while educating users and attracting new leads.

Paid search and paid social campaigns

We supercharged paid search and social ads with audience-centric creative and targeting. Using a funnel-based strategy, we focused on reaching the right audiences at the right time.

Odyssey will soon launch a new Chevron Island community, in addition to their flagship community in Robina. We will continue to tailor and adapt their strategy with ongoing data insights,testing new audiences and optimising their ad creative for ideal results.

UX audits and recommendations

What happens after the click-through? An ad’s potential can increase tenfold when we get the user experience right. We looked at the data and recommended optimisations to Odyssey’s user experience.

Digital leverage in action