How Moana Increased Its Conversion Rate By 19% In 30 Days

They say growth is a mindset. And Moana Bikini proves it’s true. Since 2011, they’ve pioneered female empowerment, body diversity and inclusivity in swimwear. By 2018, they were ready to scale for more growth online. So how’d they do it?

By giving the user their sole attention.

As you grow, so do your users’ needs

01 / 04

With three regional websites, Moana’s new collection launches were progressively becoming more complex. After years on their Shopify build, it was time to level up with Shopify Plus.

Scale up for international growth

Moana needed all their regional websites to update at the same time. To do this, our development team used a combination of Launchpad and code deployment systems.

Cart cross-sell

This clever feature prompts customers to add a matching top when they add a pair of bikini bottoms to the cart (or vice versa). From there, it’s one simple click to add it to their order.

Increase AOV strategy

How did Moana increase AOV and margin,and get more exposure? They offered a colourful branded towel at 50% off when users reached the cart value threshold.

We customised Shopify scripts to discount the product and remove the discount if the cart value decreases below the threshold.

Shop by model

Moana is a super-inclusive brand that celebrates and designs for different body types. They already showcased body diversity in their shoots, so we created a feature on the site that allows users to browse by ‘Moana Babe’.

Bikini quiz

This concept gives customers input on the future of Moana Bikini. The quiz-style feature asks a series of questions, which then outputs data to the Moana team.

Never stop scaling

Rather than scale up and move on, Moana is committed to continual UX improvements with our team over the long term. Partnering together via retainer, we speak regularly with their team and implement UX updates based on an evolving collaborative task roadmap.

Scale up for international growth

Moana needed all their regional websites to update at the same time. To do this, our development team used a combination of Launchpad and code deployment systems.

Cart cross-sell

This clever feature prompts customers to add a matching top when they add a pair of bikini bottoms to the cart (or vice versa). From there, it’s one simple click to add it to their order.

Increase AOV strategy

How did Moana increase AOV and margin,and get more exposure? They offered a colourful branded towel at 50% off when users reached the cart value threshold.

We customised Shopify scripts to discount the product and remove the discount if the cart value decreases below the threshold.

Shop by model

Moana is a super-inclusive brand that celebrates and designs for different body types. They already showcased body diversity in their shoots, so we created a feature on the site that allows users to browse by ‘Moana Babe’.

Bikini quiz

This concept gives customers input on the future of Moana Bikini. The quiz-style feature asks a series of questions, which then outputs data to the Moana team.

Never stop scaling

Rather than scale up and move on, Moana is committed to continual UX improvements with our team over the long term. Partnering together via retainer, we speak regularly with their team and implement UX updates based on an evolving collaborative task roadmap.

Can’t stop/won’t stop
30 days after launch…