How Esmi Achieved 730% Revenue Growth

When Australian-made skincare brand, esmi Skin Minerals, set out in 2017 to find their audiences online, they were already set up for strategic success. By 2020, they had achieved an impressive 25% month-on-month growth. How’d they do that?

With supercharged social campaigns.

esmi needed to claim its market share

They were just getting started and their old ads weren’t making waves. Their brand was solid, but they needed to find the kind of customers who cared in the first place. We could help!

We started with strategy

The only way to build esmi’s ROI was to tailor their campaigns, messaging and ad spend to their ideal customers. Our job was to define their market segments. From there, developing a strategy was straightforward.

Find the people,find your place

Knowing your brand is knowing who your customers are. We asked esmi’s team to unpack their brand strategy. That’s how we built out their customer profiles for ad targeting.

Social ad strategy and creative

The ad strategy looked strong, so it was time to test it. We chose the best channels and timings. And we began trying-iterating-refining to land on the highest-performing ad creative.

Find the people,find your place

Knowing your brand is knowing who your customers are. We asked esmi’s team to unpack their brand strategy. That’s how we built out their customer profiles for ad targeting.

Social ad strategy and creative

The ad strategy looked strong, so it was time to test it. We chose the best channels and timings. And we began trying-iterating-refining to land on the highest-performing ad creative.

Humble to hero.
There’s digital marketing without a considered strategy and digital marketing with one. esmi’s killer results are our argument for the latter approach. Ultimately, their revised ad strategy helped them build a community of loyal customers who genuinely love esmi’s products.