How Automundo Increased Leads By 59%

A global pandemic was on the horizon and online shopping was about to boom. That’s when Automundo hit the scene. Suddenly, selling cars online and delivering them to people’s driveways was a total no-brainer. We helped Automundo get the word out. How?

With high-performance ad campaigns.

Used car sellers get a bad rap

The old fear of buying a lemon is still real to buyers in the used car market. When you couple this with the pressure of turning high levels of stock around, you can see why Automundo needed a consistent stream of leads through the door.

They needed a plan

Automundo stocks everything from trusty family cars to luxury dream cars,all at relatively affordable prices.

Meet the people where they’re at

Our digital strategy focused on carving frictionless customer journeys from ads to Automundo’s online showroom. We needed to keep up with Automundo’s quick-selling catalogue by showcasing their available cars every week.

Social campaigns

More leads = more prospects for buying. We took a funnelled approach to test audiences with different engagement behaviours. The idea was to get in front of the right audience at the right time with the right product.

Campaign optimisation & management

Automundo’s point of difference is that they sell independently verified, quality second-hand cars,with zero need to haggle in the car yard. Our creative copy reflected this. We tested copy and ad creative across audiences, iterating for increased website traffic and leads.

Growth support & ad spend strategy

While we managed their campaigns, we also made recommendations on the split of ad spend across Facebook and Google ads. We proactively updated Automundo’s ad creative to match their high turnover in car stock.

Meet the people where they’re at

Our digital strategy focused on carving frictionless customer journeys from ads to Automundo’s online showroom. We needed to keep up with Automundo’s quick-selling catalogue by showcasing their available cars every week.

Social campaigns

More leads = more prospects for buying. We took a funnelled approach to test audiences with different engagement behaviours. The idea was to get in front of the right audience at the right time with the right product.

Campaign optimisation & management

Automundo’s point of difference is that they sell independently verified, quality second-hand cars,with zero need to haggle in the car yard. Our creative copy reflected this. We tested copy and ad creative across audiences, iterating for increased website traffic and leads.

Growth support & ad spend strategy

While we managed their campaigns, we also made recommendations on the split of ad spend across Facebook and Google ads. We proactively updated Automundo’s ad creative to match their high turnover in car stock.

The metrics that matter (January-March 2022 vs October-December 2021)

Automundo has carved out strong brand equity in the Australian used-car market. Since partnering with us, they’ve seen an increase in prospects from various touch points (webchat, form submissions, phone calls).