Arkhi

Alana Maria Jewellery

Industry

Fashion

Services

D2C; CRO

Website

Visit site
Alana Maria Jewellery

How Alana Maria Jewellery Turned Browsers Into Buyers

37%

Increase in conversion rate

134%

Increase in online revenue

Challenge

Handcrafted and made-to-order, Alana Maria Jewellery is chic and deeply personalised. Their online store needed to reflect this while also increasing sales. So, how do you do that?

Sleek design and epic eCommerce features.

Flexible & super-easy updates

Is there anything more frustrating than a website that’s hard to use? Alana Maria Jewellery’s team needed an easier solution,a site that could be easily updated with new products and content without developer support.

A true brand experience

The site experience had been in place for a long time. It was time for something new,a refresh that would truly represent the brand and leverage the shopping journey of their current audience.

Browsers to buyers

While lots of people were visiting the site, very few were completing purchases. This needed to change.

01 / 04

Shopify 2.0 store

We moved their site to a Shopify 2.0-supported theme. This gave Alana Maria Jewellery’s internal team the ability to easily create and modify content-rich page experiences.

Mega search menu

Filtering by product attributes and recommended products is key to the buying experience. We implemented intuitive search functionality to help customers quickly and easily find exactly what they need.

Full UI & UX Update

We tailored the design to help users at every step of their unique customer journey. We not only incorporated the brand story throughout the site but made nuanced updates to make the shopping experience as effortless as possible with:

Conversion tactics

We added some simple features to increase conversion rate and AOV to help grow revenue:

Solution

Shopify 2.0 store

We moved their site to a Shopify 2.0-supported theme. This gave Alana Maria Jewellery’s internal team the ability to easily create and modify content-rich page experiences.

Mega search menu

Filtering by product attributes and recommended products is key to the buying experience. We implemented intuitive search functionality to help customers quickly and easily find exactly what they need.

Full UI & UX Update

We tailored the design to help users at every step of their unique customer journey. We not only incorporated the brand story throughout the site but made nuanced updates to make the shopping experience as effortless as possible with:

Conversion tactics

We added some simple features to increase conversion rate and AOV to help grow revenue:

Big wins, 6 months post-launch

As a growing business, working with Arkhi introduced a level of knowledge and expertise that we couldn’t have accessed in-house. The guidance and recommendations provided throughout the project were a true standout and the delivery of work was professional, timely and solution-oriented. We’ve been externally pleased with the outcome of our project and the ongoing support provided by the team at Arkhi.

Hannah Dent, Marketing & Business Development Manager

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