Building

Smartblade

View website
Services
Conversion Rate Optimisation; Data & Analytics; Digital Campaign Optimisation; Social Campaigns; Spend Planning and Allocation
Results

Digital leverage in action

163%
increase in enquiries
Consistent CPL & lead numbers during the covid & post-covid period
Building

How Smartblade Increased Conversions by 163%

Enjoying outdoor living with your dream opening roof, no matter the weather, is what Smartblade delivers across Greater Sydney. With 30 years of industry expertise, it was time to give their brand the digital presence it deserved.

How? They started with strategy.

Building

Smartblade

View website
Services
Conversion Rate Optimisation; Data & Analytics; Digital Campaign Optimisation; Social Campaigns; Spend Planning and Allocation
Building

How Smartblade Increased Conversions by 163%

Enjoying outdoor living with your dream opening roof, no matter the weather, is what Smartblade delivers across Greater Sydney. With 30 years of industry expertise, it was time to give their brand the digital presence it deserved.

How? They started with strategy.

Results

Digital leverage in action

163%
increase in enquiries
Consistent CPL & lead numbers during the covid & post-covid period
Challenge

Smartblade needed a conversion pathway

Smartblade already had a stellar reputation for premium service. With so many digital avenues available for brand growth, they needed a strategy to increase conversions and targeted return on investment.

Generating new leads post re-brand

With a stunning new rebrand, it was time to power up Smartblade’s marketing and encourage people to invest in an excellent product.

Solution

Conversions-optimised website

In the second half of 2021, Smartblade rebranded and solidified their unique position in the opening roof market. Then, it was time to upgrade their website. Our goal was to showcase their achievements through visuals, customer reviews and content. Alongside this, we optimised UX for better conversions.

Lead generation

Next, we implemented a multi-channel lead generation campaign. The goal was clear: to bring quality traffic to their brand new website. We managed paid social and paid search campaigns to increase conversions and reduce the average cost per lead.

Content marketing

To establish strong inbound marketing, we created high-value blog and email content. Each piece supports Smartblade’s SEO while attracting new quality leads.

Smartblade are all about quality, longevity and style, that’s why they use first-rate mechanised louvre roofing systems. Smartblade technology is quiet, elegant, with sleek custom designs and engineering. The solid aluminium structures stand up to the harshest Australian conditions so you can make the most of your outdoor space, no matter the weather.

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