Same agency, new brand → Hi, we’re Arkhi, formerly Stead Lane.
Case Study

How Smartblade Increased Conversions by 163%

Enjoying outdoor living with your dream opening roof, no matter the weather, is what Smartblade delivers across Greater Sydney. With 30 years of industry expertise, it was time to give their brand the digital presence it deserved.

How? They started with strategy.

Client

Smartblade Opening Roof System

View Smartblade Opening Roof System website
Services
Conversion Rate Optimisation; Data & Analytics; Digital Campaign Optimisation; Social Campaigns; Spend Planning and Allocation
Smartblade Opening Roof System

Results

Digital leverage in action

Smartblade already had an edge in their market. What they needed was digital exposure and momentum. 

Between 2019 and 2021
  • Increased their conversion rate (enquiries) by an impressive 163%

Sometimes digital growth is strategically simple—we call it leverage. Let’s start talking.

Smartblade Opening Roof System

Challenge

Smartblade needed a conversions pathway

As a family-owned business, Smartblade already had a stellar reputation for premium service. And yet, with so many digital avenues available for brand growth, they needed a strategy that would gain them conversions and give them targeted return on investment.

Smartblade Opening Roof System
Smartblade Opening Roof System

Solution

Conversions-optimised website

In the second half of 2021, Smartblade rebranded and solidified their unique position in the opening roof market. Then, it was time to upgrade their website. Our goal was to showcase their achievements through visuals, customer reviews and content. Alongside this, we optimised UX for better conversions.

Lead generation

Next, we implemented a multi-channel lead generation campaign. The goal was clear: to bring quality traffic to their brand new website. We managed paid social and paid search campaigns to increase conversions and reduce the average cost per lead.

Campaign optimisation & management

Our strategies never stop evolving. We started working with the business in 2018 (long before they rebranded). As always, we optimise campaigns and differentiate ad creative and copy to drive online enquiry rates and sales on a monthly basis.

Smartblade are all about quality, longevity and style, that’s why they use first-rate mechanised louvre roofing systems. Smartblade technology is quiet, elegant, with sleek custom designs and engineering. The solid aluminium structures stand up to the harshest Australian conditions so you can make the most of your outdoor space, no matter the weather.

It’s time to get real about your growth

Wondering what the next move is for your brand? Sometimes, what you need is strategically simple—we call it digital leverage. And that’s what Arkhi does best.

If you want to find out what we mean, start talking to our team.

Contact Us