Case Study

Just Like In-Store: How SkinKandy Transformed Their Website

As Australia’s largest body piercing and jewellery specialist, SkinKandy needed to create an online experience that felt like being in-store. So, how do you do that?

Epic UX and loads of good features.



View SkinKandy website
Conversion Rate Optimisation; Shopify Plus; Technology Integration; Theme Development; UX Optimisation


This website is the real deal

SkinKandy now boasts a digital user experience with an in-store feel. It’s also set up to take on a whole new level of online growth—so watch this space.

  • A clean and on-brand Shopify Plus store, optimised for load speed and reliability
  • Easy-to-navigate buying journey for optimised conversion rates and AOV
  • An intuitive backend for simple in-house content management

Sometimes digital growth is strategically simple—we call it leverage. Let’s start talking.



Making digital feel real

Customers’ body piercing buying journeys are often in-depth and personal. SkinKandy’s new website needed to interactively service and guide its users, just like a sales assistant would in-store. 

Optimising an inefficient experience

Slow site speed and general performance were low. And SkinKandy’s team needed an easier solution for content management and updates.



Full migration and custom Shopify Plus theme

First, we migrated SkinKandy from WordPress to Shopify Plus. Then, we designed their eComm store with their tech-savvy customer demographic in mind. The customised piercing gallery was the pinnacle of clever UX on the site—allowing customers to model jewellery pieces in interactive displays.

Easy content management

Shopify Plus makes customising product pages so simple. We made it possible for SkinKandy’s team to update content, add and manage products, simply and without stress.

Buying journey optimisations

To further boost conversions and AOV, we implemented custom in-cart upsells, free shipping thresholds and made the buying journey more accessible.

  • Sales countdown feature
  • Store locator functionality
  • Integrated loyalty points system
  • Better product filter & search capabilities

Your piercings are a reflection of who you are. Your piercings are a reflection of who SkinKandy are.

Find a digital solution that works in real life

Get the right website infrastructure. Optimise your customers’ experience. And prepare your business for its next stage of growth.

Whatever the challenge, our team can help you. Start talking to us today.

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Get real about your growth

Sometimes digital growth is strategically simple—we call it leverage. Let’s start talking.