As Australia’s largest body piercing and jewellery specialist, SkinKandy needed to create an online experience that felt like being in-store. So, how do you do that?
Epic UX and loads of good features.
SkinKandy now boasts a digital user experience with an in-store feel. It’s also set up to take on a whole new level of online growth—so watch this space.
Customers’ body piercing buying journeys are often in-depth and personal. SkinKandy’s new website needed to interactively service and guide its users, just like a sales assistant would in-store.
Slow site speed and general performance were low. And SkinKandy’s team needed an easier solution for content management and updates.
First, we migrated SkinKandy from WordPress to Shopify Plus. Then, we designed their eComm store with their tech-savvy customer demographic in mind. The customised piercing gallery was the pinnacle of clever UX on the site—allowing customers to model jewellery pieces in interactive displays.
Shopify Plus makes customising product pages so simple. We made it possible for SkinKandy’s team to update content, add and manage products, simply and without stress.
To further boost conversions and AOV, we implemented custom in-cart upsells, free shipping thresholds and made the buying journey more accessible.
