How Moana Increased Its Conversion Rate By 19% In 30 Days
They say growth is a mindset. And Moana Bikini proves it’s true. Since 2011, they’ve pioneered female empowerment, body diversity and inclusivity in swimwear. By 2018, they were ready to scale for more growth online. So how’d they do it?
By giving the user their sole attention.
Can’t stop/won’t stop
Moana Bikini’s site is in constant evolution thanks to their ever-growing online store strategy. And that’s why users love it. As a result, Moana’s seeing growth where it counts—increased conversion rates, revenue and average order values.
Sometimes digital growth is strategically simple—we call it leverage. Let’s start talking.
As you grow, so do your users’ needs
With three regional websites, Moana’s new collection launches were progressively becoming more complex. After years on their Shopify build, it was time to level up with Shopify Plus
Scale up for international growth
Moana needed all their regional websites to update at the same time. To do this, our development team used a combination of Launchpad and code deployment systems.
Never stop scaling
Rather than scale up and move on, Moana is committed to continual UX improvements with our team over the long term. Partnering together via retainer, we speak regularly with their team and implement UX updates based on an evolving collaborative task roadmap.
This clever feature prompts customers to add a matching top when they add a pair of bikini bottoms to the cart (or vice versa). From there, it’s one simple click to add it to their order.
This concept gives customers input on the future of Moana Bikini. The quiz-style feature asks a series of questions, which then outputs data to the Moana team.
Shop by model
Moana is a super-inclusive brand that celebrates and designs for different body types. They already showcased body diversity in their shoots, so we created a feature on the site that allows users to browse by ‘Moana Babe’.
Increase AOV strategy
How did Moana increase AOV and margin—and get more exposure? They offered a colourful branded towel at 50% off when users reached the cart value threshold.
We customised Shopify scripts to discount the product and remove the discount if the cart value decreases below the threshold.
It’s time to get real about user experiences
Reaching more customers may seem like a great idea. But expanding to international markets takes time and in-depth, regional insights. Data-inspired UX and UI can make all the difference.
Working with our team over the long term can make all the difference, too.