Same agency, new brand → Hi, we’re Arkhi, formerly Stead Lane.
Case Study

How Elite Eleven Spends Less & Makes More

It’s official. After a massive 2023 BFCM, Elite Eleven have mastered their eComm approach. They’ve honed their channel mix, captivated their market and optimised their spend. How?

Two words: strategic leverage.


Elite Eleven

View Elite Eleven website
Conversion Rate Optimisation; Data & Analytics; Digital Campaign Optimisation; Shopify Plus; Theme Development; UX Optimisation
Elite Eleven


Already killing it at the game, Elite Eleven completely dominated the Australian sports-leisurewear market in the 2023 BFCM sales*.


*November 2023 results.
  • Revenue up by 84% YoY
  • MER down by 2.23% YoY
  • UX features that keep their customers coming back for more

Sometimes digital growth is strategically simple—we call it leverage. Let’s start talking.

Elite Eleven


Striking while opportunity is hot

After working with Elite Eleven for nearly three years, they had all the tools needed for growth. An effective ad strategy (tick). A solidly performing eComm experience (tick). A seamless tech stack (tick). But everything in theory gets you nowhere without action →

Elite Eleven
Elite Eleven


Arkhi = Everything eComm, in one place

Arkhi was EE’s go-team. We delivered digital solutions with agility and responsiveness to EE’s market opportunities. From UX to UI, digital marketing, content and growth strategy, we were EE’s multiskill eComm partners.

Scaling with ads

Ad optimisation is the perfect example of real-time leverage in action. We continually tested EE’s creative, pushing the highest performing into main campaigns to be tested at scale. All the while regularly meeting with the team to check in and strategise.

We also measured and monitored both platform ROAS and overall MER to ensure every single dollar was delivering the return it should be.

Shopify POS

Opening their own retail space with us was a painless process. And each store they added boosted their brand awareness and brought real, authentic growth.

Website maintenance

It’s no small feat to stay the market leader. We kept the website performing at 100%. To help, we implemented Searchspring to create a fast and intuitive search and browsing experience for their customers.

Tech stack guidance

We also worked with our partners to create epic customer experiences:

  • Tapcart – to create an app providing special early access to sales for their most engaged customers
  • Loop Returns – for seamless online returns

Blackout sale

EE needed a trusted partner that could help them dominate BFCM. And we delivered with strategy, digital marketing hype campaigns and website updates that saw results skyrocket.

Arkhi have been fantastic at allowing us to continue operating our business and supplementing what we do. The seamless way they can strategically integrate themselves with our business providing expertise in all areas to do with eComm. 

Lisandro Paz, Founder

Master your eComm mix

The best eComm strategies leverage the right channels, tactics and executions at the right time. For that, you need agility. And for that, you need Arkhi.

Let's talk

Get real about your growth

Sometimes digital growth is strategically simple—we call it leverage. Let’s start talking.