It’s time to get real about growth
Real growth is often simple—and always laser-focused. And that’s what Arkhi does best. Find out how we can authentically leverage your brand online.
Gaining a cult following is an enviable achievement for any brand. Elite Eleven gained theirs by dominating a niche gap in the market: elite activewear with an edgy fashion focus. When they came to work with us in early 2022, they were ready to raise the bar again. How?
With a seamless customer experience—from campaigns to conversion.
Customer-centric strategy is what will help you grow authentically. That’s how Elite Eleven turned customer loyalty into an actively invested customer base and high-performing digital strategy.1 April - 28 June 2022 vs previous period
The key to Elite Eleven’s success is their ability to target exactly what their audience loves. Like any brand, their ongoing challenge is to keep pace with their users’ evolving needs online.
As far as user experience goes, Elite Eleven was aiming for the best. From digital marketing to website design and functionality, our goal was to make the customer journey frictionless.
Elite Eleven’s opportunity was to leverage their existing audiences. So creating tailored customer journeys was our focus. The new theme prioritised brand essence and, as part of our customisations, it included upsell and free-gift-in-cart options.
Based on customer buying behaviours, we created product pages that functioned as lookbooks. Customers could see a variety of colour options and matching product suggestions to add to cart. Overall, we prioritised the store’s functional value and aesthetics while delivering a speedy build time.
Our goal was to supercharge paid social ads with audience-centric creative and targeting. Using a funnel-based strategy, we focused on reaching the right audiences at the right time via Instagram, Facebook and TikTok.
With regular new collection releases, we continue to tailor and adapt their strategy with ongoing data insights—testing new audiences and optimising their ad creative for ideal results.
Platform ad spend allocation is key to ensuring sustainable growth while maintaining good ROAS.