There has been confusion in recent years between the effect on SEO for subdomains, subdirectories and exact match domains. We're here to clear things up for you.
Keyword Research is about being where your target audience is searching, and delivering the information they are looking for. Keyword research can be used for SEO, Blogging and digital advertising and will help you deliver more appropriate content.
Structured data is highly structured and predictable, which is why it is easy for search engines to read and recognise.