A strong brand can set you apart. It can build customer loyalty, trust and appeal. It can set you up for long term success.But what exactly is a brand? It’s hard to pin down a definition when a brand can mean different things to different people. It’s often described as subjective, intangible and misunderstood. But defining ‘brand’ as a whole, can help you understand and establish your own brand, which can do great things for your business.Here’s a layout of what your brand is—and what it isn’t.
An inspiring brand story speaks to us in a way that numbers and data simply can’t. It taps into our emotions and values. It helps us build connections and relationships with businesses because we resonate with what they stand for. It helps us choose one product over another.If sharing a compelling brand story is the secret weapon in making your business stand out, how do you do it?
The digital landscape is saturated with businesses competing with each other with very similar products, services and content. It’s incredibly hard to rise above the noise and stand out. So why do people choose one product or service over another? What makes some brands so inspiring? A huge part of it is their brand story.