Author: arkhiadmin

02.07.21
Brand

Why your brand needs a story

The digital landscape is saturated with businesses competing with each other with very similar products, services and content. It’s incredibly hard to rise above the noise and stand out.

So why do people choose one product or service over another? What makes some brands so inspiring?

A huge part of it is their brand story.

It’s more than an about page or the story of how a company was founded. It’s their ‘why’. It’s who they are and what they stand for. It’s their company’s purpose that goes beyond just making a profit.

Creating—and effectively communicating—your brand story is a powerful tool to rise above the rest, connect with your audience and actually increase sales.

And here’s why:

LET’S TALK

Sometimes digital growth is strategically simple—we call it leverage. Let’s start talking.

People want to be a part of something bigger

“People don’t buy what you do, but why you do it.”  I’m sure you’ve heard this famous Simon Sinek quote.

It boils down to this: having a brand story gives people a vision that they can subscribe to, rather than just a product or service.

In Sinek’s Ted Talk, How Great Leaders Inspire Action, he uses Apple as an example. It’s not what they sell—computers—that inspires their faithful following. Many companies sell great computers. It’s their ‘why’: “We believe in challenging the status quo”.

It instills a sense of purpose that makes people feel proud to own and use their products. It attracts people who resonate with that belief.

So attract people that believe what you believe. That’s a strong connection.

People want to invest in people, not companies

Be human. Don’t be afraid to share your struggles, conflicts, setbacks and successes. This will help people understand the passion your products and services are built upon, winning their loyalty and affection.

Let’s look at Macro Mike, one of our amazing clients, as an example. His story beams with resilience and self-belief. Everyone told him it was crazy to start a health and fitness food company with so many dominating the market already.

But he stuck to his guns as one man with one dream: to give back to all those who’ve had to restrict themselves from food.

The results?

Mike said,

“We’ve held our own against some of the biggest names in the industry and received exponential growth from our presence and success at some of the biggest and most prestigious health and fitness events in the world, leaving many in the industry scratching their heads wondering how we do it.”

Show people you’re human and you’ll win their hearts—and their wallets.

We generally make decisions based on emotion, not logic

Have you ever been given a list of compelling facts to do something and still thought “I don’t know, it just doesn’t feel right”? Features, facts and figures just don’t drive behaviour like we might think.

It’s emotion that does.

It’s whether a product or service ‘feels right’. And generally something feels right if it aligns with our values.

When you focus on your ‘why’—your values and purpose—instead of your ‘what’, you make people feel something. You speak to the part of their brain that actually makes decisions. Now that’s a powerful tool.

What’s your brand story?

Sharing a compelling brand story is one of the biggest secrets to making your business stand out. Are you telling your brand story?

We know it’s no easy feat! Our copywriters at Stead Lane can bring fresh eyes to your company’s messaging and help you effectively communicate your ‘why’.

Chat with the Arkhi crew and let’s tell your brand story so you can stand out, resonate with your audience and increase your sales.

Interested in more?

16.08.21

What Is—And Isn’t—A Brand?

A strong brand can set you apart. It can build customer loyalty, trust and appeal. It can set you up for long term success.But what exactly is a brand? It’s hard to pin down a definition when a brand can mean different things to different people. It’s often described as subjective, intangible and misunderstood. But defining ‘brand’ as a whole, can help you understand and establish your own brand, which can do great things for your business.Here’s a layout of what your brand is—and what it isn’t.

09.08.21

How To Tell Your Brand Story

An inspiring brand story speaks to us in a way that numbers and data simply can’t. It taps into our emotions and values. It helps us build connections and relationships with businesses because we resonate with what they stand for. It helps us choose one product over another.If sharing a compelling brand story is the secret weapon in making your business stand out, how do you do it?

24.06.21
Digital Marketing

What Facebook’s & Instagram’s new Influencer Features mean for your business – June 2021

The world of social media influencer marketing mimics the platforms it resides on. It’s a high-growth space with more and more people gaining large social media followings every day.

As a result, brand deals with creators, such as discount codes, affiliate links, and sponsored posts, are continually growing in popularity.

Whilst some platforms have embraced creators and encouraged this growth with incentives, others have remained behind the curve and have potentially been missing out on an increasingly popular marketing tactic.

Tiktok is one of the youngest mainstream platforms and yet it has already launched a $200 million creator fund. YouTube, at the forefront of highlighting and promoting creators, is now offering a $100 million fund to amplify Black creators.

The social media companies lagging include Instagram and its parent company, Facebook. Instagram has even caught ire from the social media influencer community. This is due to its decision to remove the likes function and making the algorithm harder to utilise with the change to boosting reels and video content.

However, with the new tools Facebook is set to release, it seems the company is looking to support influencers to keep them and their business on the apps.

LET’S TALK

Sometimes digital growth is strategically simple—we call it leverage. Let’s start talking.

What are the new Facebook features?

The new features aim to keep creators creating by helping influencers earn extra cash when they hit certain milestones. These milestones include selling badges within streams, going live with other accounts on Instagram, or participating in “Stars Challenges” on Facebook.

The new tools will allow influencers to:

    • Link their own products in-app with the possibility of earning commission directly from shopping posts.

    • Earn a percentage of sales from the products they share through an affiliate marketplace.

    • Use a new matching tool for brands and influencers.

    • Have ‘Creator Shops’ in their profiles – something previously exclusive to brands.

Why are there new features on Facebook and Instagram?

These new tools align with Facebook CEO, Mark Zuckerberg, current goal of establishing a “creator middle class,” – influencers with considerable platforms who are not yet big enough to be offered sponsorships from big-name brands.

By creating these features, creators are given monetary incentives to keep producing content, which in turn, attracts more people to join their platform and stay on their apps for longer.

Social media influencers were given their name for a reason with competition gaining new sign-ups and more advertising revenue.

There is no current timeline available for when the features will be released on the platforms.

What impacts will these new tools have on social media influencer marketing?

This change in culture for Facebook and Instagram may draw some questions: how will this impact my business? Does this mean I will have to pay influencers more for the same level of content?

How will the new features impact user experience on the apps?

As the tools haven’t been rolled out yet, there is no data to truly answer these questions and only time will tell. However, this doesn’t mean we can’t speculate.

Whilst these changes can incentivise influencers, they also may make their job more difficult. Creators, and businesses as well, may soon have to create and manage several in-app stores.

This does not bode well for efficiency or aid in increasing the quality of influencer content as they may have to spend more time on account management, rather than content creation.

On the other hand, the added monetary benefits to the “creator middle class” might mean the calibre of their content can increase.

The creators who are best at generating quality leads are the ones who built a community that trusts them, rather than the one with the largest following.

Smaller influencers, or micro-influencers, can establish stronger connections with their audience as the content has more of a personal touch and intimate feeling, which social media celebrities and brands often lack.

Because of this, micro-influencers often prove to be more effective in generating desired outcomes for brands.

By increasing the funds available to the micro-influencers, businesses can promote their brand, product, or services at a lower cost by hiring a creator with higher quality content and audience.

Want to take the plunge into influencer marketing?

Social media influencer marketing can be a great way to enrich your brand’s awareness and content strategy. However, it can also be difficult to stay on top of the ever-changing trends and platform algorithms.

That’s where we come in!

As part of our digital services, Stead Lane offers social media strategy, monitoring, and content creation. We can use our expert knowledge to bring your goals to fruition. Contact us today!

Interested in more?

29.06.22

How To Market On Digital Platforms

With social media taking over the marketing space, gaining awareness, retaining attention, and converting people is a competitive space. So how does your business stand out and meet your goals through social media marketing?The key is having an effective digital marketing mix. Each platform is unique in its offering and its audience, requiring different marketing methods and tactics.

14.06.21
Digital Marketing

How to take advantage of Instagram’s New Updates – June 2021

Instagram is constantly changing, updating, and adding new features or improving and altering its algorithm, so it can be difficult to stay up to date.

As a business owner or content creator, it can be challenging to not just stay abreast of the changes but to then understand how these changes can be used effectively in a marketing context.

Here, we discuss some recent Instagram updates and how they can help your marketing reach.

LET’S TALK

Sometimes digital growth is strategically simple—we call it leverage. Let’s start talking.

1. Goodbye Hashtags, Hello Keywords

If you have spent time learning or working with Search Engine Optimisation (SEO), keywords are something you would be familiar with.

For those who haven’t, SEO keywords are words or phrases that relate to your business or industry, used to optimise your rankings in search engines.

To give you an example, some core keywords or phrases for Stead Lane are:

  • ‘Best Shopify Plus developer on the Gold Coast’,
  • ’Experts in digital marketing’;
  • ‘Brisbane Shopify Plus Partner’; and
  • ‘Facebook ads agency’.

Previously, Instagram strongly prioritised hashtags in their algorithm. However, the platform has slowly moved away from this and now offers the ability to look up keywords in the search bar. Accounts with these keywords or phrases in their account name, bios, or posts will appear for relevant searches.

If you haven’t yet, now is the time to revisit the fundamentals of your Instagram profile.

Whilst it isn’t that simple to update your brand’s name or @handle (unless you are planning to rebrand!), you most definitely can tweak your bio and start to adjust your copy within posts.

Try to incorporate more keywords and phrases that users would search to find businesses like yours. You can take inspiration from your current SEO strategies, or if you don’t have one, reach out to speak with our Digital Strategy Team.

This is a great opportunity for businesses to create quality, relevant and thought-out captions to take advantage of the algorithm. Whilst hashtags are still a useful feature on Instagram, this change allows you to curate your top hashtags to ensure relevancy and greater cut-through.

2. Reels, IGTV, and The Video Takeover

Instagram has steadily changed its algorithm to prioritise and boost video content. With the introduction of IGTV and more recently, Reels, the algorithm and explore structure have been favouring creators who regularly post this type of content.

Creators have noted more longevity and views and reach when posting reels and IGTV videos, with or without hashtags. Reels are especially being pushed by Instagram’s algorithm, making them one of the most important types of content to be creating as part of your content strategy.

In general, video content can be a great way to engage with your audience and sell your products or services.

Make sure to adjust content depending on which form you choose. Reels need to be short and snappy (60 seconds maximum) whilst IGTV can be longer and more in-depth.

Businesses can be reluctant in creating video content. However, Reels are geared for more informal and casual content creation. It can be shot on a phone and as long as the footage isn’t shaky, you are good to go!

3. Guides: Blogging on Instagram

Guides are a new function that has quietly been introduced to Instagram. This is the platform’s answer to competing with blogs. Guides are written posts where you can create longer written work and establish a deeper understanding of topics.

Guides are separated into 3 categories:

  • Places: Recommend places in your city and beyond
  • Products: Recommend your own or favorite products
  • Posts: Recommend posts you created or saved

For each type, you select the posts you want to use and Instagram will generate a structure for you. Guides are a great way of reusing or keeping older content more relevant. As this feature becomes more widely utilised, users can look for your guides as a go-to resource for information about your company, products, services, or expertise.

Integrating these new features into your content creation will help to increase your reach and views on Instagram.

Feeling overwhelmed?

As with all social channels, Instagram is ever-evolving and it’s important to stay updated to take advantage of its algorithm. We know this can be a lot, especially when you are also working on your business.

As part of our digital services, Stead Lane offers social media strategy, monitoring, and content creation. We can use our expert knowledge to bring your goals to fruition. Let’s chat!

Interested in more?

29.06.22

How To Market On Digital Platforms

With social media taking over the marketing space, gaining awareness, retaining attention, and converting people is a competitive space. So how does your business stand out and meet your goals through social media marketing?The key is having an effective digital marketing mix. Each platform is unique in its offering and its audience, requiring different marketing methods and tactics.

19.04.21
Digital Marketing

How to Sell on Google Shopping: Best Practices & Examples

Stand out in search results with eye-catching Google Shopping Ads. Here’s how to get started and make the most of this powerful feature.

The vast majority of shoppers start their commercial searches on Google, and with Google Shopping ads driving 75% of clicks on searches for non-branded products, it’s a no-brainer to incorporate them into your brand’s marketing strategy.

LET’S TALK

Sometimes digital growth is strategically simple—we call it leverage. Let’s start talking.

What are Google Shopping Product Listing Ads (PLAs)?

Previously, if a shopper went to Google to search for a non-branded product they’d receive a boring text based ad that showcased a brand name versus the exact item they were looking for.

Now with Google Shopping, merchants are able to promote their products with ads that include the product title, image, price, and retailer name, making them much more compelling to shoppers.

Google Shopping ads are created via the Google Merchant Center where merchants can easily upload product data to be pulled into ads. Merchants then have the opportunity to choose relevant keywords to ensure their products show up under the appropriate search terms.

Google Shopping ads are displayed above organic search results and Google Search Ads, meaning they have optimal positioning on Google’s search engine results pages (SERP) to capture shoppers’ attention and encourage conversion.

For example, if a shopper searches for “vegan protein”, they are presented with a line of Google Shopping ads showcasing a variety of relevant products matching the search query. Someone looking to buy some vegan protein can quickly scan and compare their options based on the image, description, price, and star-rating in order to make a confident purchase decision.

Screen Shot 2021 04 19 at 4.58.23 pm

When clicked on, these ads take shoppers directly to the merchant’s product page where shoppers can complete their purchase. Reducing any friction from browsing to checkout.

The Benefits of Google Shopping

  • Highly-qualified traffic: shoppers that click on a Shopping Ad are far more likely to be further through the sales cycle with a high intent to buy. They can compare prices and products at a glance, which maintains shopping momentum

  • Hit the top results: merchants can get their products listed at the top of Google search results for highly-relevant search terms using keyword research and descriptive product information that can be input in the Merchant Center

  • Easy to manage: setting up and running Google Shopping Ads is straightforward. The Merchant Center allows sellers to pull product information into ads, upload high-quality images, and populate their ads with other information, like reviews and pricing

  • Stand out: merchants can increase their product’s visibility against competitors by incorporating reviews and key information into Shopping Ads that instill buyer confidence

  • Higher conversion rates: studies show Google Shopping Ads convert more shoppers than text-based ads since searchers are close to the bottom of the funnel and ready to buy

How to Sell on Google Shopping

Step 1: Create a Merchant Center Account

Start by creating an account in Google’s Merchant Center. This is where you’ll upload information about your products, your store, and your brand to help differentiate you from competitors.

You need to have a Google account to get started, as well as choose your location. Once you’ve verified and claimed your website URL, you can start uploading product information right away.

Step 2: Upload Product Data

Once your account is ready to go, you can start to upload your product data. Here are some of the key data points you’ll need for best results:

  • The unique ID you use to identify your product

  • The name of your product to show in the title of your ad

  • A short description of your product

  • The predefined Google category your product falls under

  • The type of product A link to the product page

  • The availability of the product

  • The price

  • The sale price if appropriate

Step 3: Create a Campaign

The final step is to create an ad campaign. Start by giving it a name and adding the products you want to include. You can always change your product selection and create groups as you go, building up a product feed with different identifiers, such as price, availability, and product type.

For best results: 

  • Make sure your price and product data is clear to avoid confusion

  • Segment your campaigns to showcase similar products

  • Make it easy for shoppers to navigate your product pages

  • Retarget shoppers who have already shown an interest in your products

  • Optimize your product descriptions with keywords

Best Practice: Product Reviews and Ratings

Reviews form a vital part of the shopping journey. They instill buyer confidence and provide social proof, which is particularly important for lesser-known, smaller brands. In fact, shoppers who interact with social proof are 4-5x more likely to convert than those who don’t.

By incorporating reviews and ratings into your Google Shopping Ads, you provide shoppers with more information about your products and showcase their value.

When you’re competing against larger, well-known brands who sell similar products, it’s important to make sure your ads stand out. Reviews and ratings do exactly this.

Our preferred review and UGC platform, Okendo, helps merchants harness the power of social proof and improve conversions on Google Shopping ads by incorporating rich review data.

As a trusted Google Shopping Reviews partner, Okendo helps merchants collect customer reviews using a wide variety of content generation tools and successfully connects them to merchants’ Google Shopping feeds. As such, you can feel reassured that any challenges you face setting up along the way will be taken care of successfully by the Okendo team.

Google Shopping is a Must for Online Brands

To stand a chance of competing in today’s fierce competition, merchants need to show up top in Google search results. Google Shopping allows you to do this through well-placed ad cards that detail your products’ key data points.

We recommend using Okendo to enhance your ads with ratings and reviews, you’ll encourage shoppers to click your products over your competitors, building credibility in your brand with new customers and boostings sales as a result.

Reviews Beyond Google Shopping

Screen Shot 2021 04 19 at 5.06.13 pm

Showcasing reviews as part of Google Shopping campaigns is a great way to capture attention and drive traffic. But that’s only half the battle. It’s critical that we continue that experience across the website so users can very simply see review scores of products throughout the browsing experience and read the reviews once they find a product they’re interested in.

Even if it’s only minor adding some branding to your review widgets is also a really nice touch. Learn more about reviews and conversion rates here.

Get in touch with us to help you integrate Okendo to fuel your Google Shopping Ads with the persuasive power of customer reviews.

Interested in more?

29.06.22

How To Market On Digital Platforms

With social media taking over the marketing space, gaining awareness, retaining attention, and converting people is a competitive space. So how does your business stand out and meet your goals through social media marketing?The key is having an effective digital marketing mix. Each platform is unique in its offering and its audience, requiring different marketing methods and tactics.

06.04.20
eCommerce

Five mistakes most high growth eCommerce brands make

Starting and growing a business is no easy feat. The ATO realistically expects that many new businesses won’t turn a profit until their second or third year, and when you start to experience some strong growth, it can be really easy to make some ill-advised decisions.

If you started your own business, chances are you have (or will) invested months or years working hard to make the dream a reality. It’s not something you suddenly just know how to do, it’s more a ‘learn how you go’ type of thing, full of ups and downs, success and failures, and that’s to be expected. However, what also often happens is eventually, business owners realise that the structures they built and the strategies they used to get to where they are, are not the ones that will help their business continue to succeed.

Start-ups in particular can be a real grind. Long, long hours spent doing jobs you may not necessarily have ever wanted to do. While a lot of the time, it’s completely necessary to tick the initial boxes, it’s not a routine you want to rely on as an ongoing business model. Preparing yourself for success is just as important as the road you take to get there. If you’re passionate about what you’ve created, a lot of other people might be too. So knowing what to do when money starts flowing in is going to make a huge difference in the longevity of your business.

Here, we dive into 5 common mistakes most high growth eCommerce brands make.

LET’S TALK

Sometimes digital growth is strategically simple—we call it leverage. Let’s start talking.

Mistake Number One: Mistaking Revenue for Profit

When you’ve spent years doing everything in your business – from marketing to packing orders – it can be pretty exciting when you start to see some significant growth in your sales. When this growth continues and your revenue is looking pretty healthy, you need to ensure you’re looking at that figure in the broader picture. It’s important and incredibly necessary to account for the time and money you’ve invested prior to this point, as well as the money you’re about to invest back into the business. As your revenue grows, it usually means you’re going to need more resources (whether that be people, a bigger space, equipment, or technology) and you will have greater tax, super, and GST obligations. Once all of this is considered, your actual profit figure is probably a little less exciting.

If finance isn’t your thing, speaking with a financial adviser would be the number one tip at this point.

Mistake Number Two: Thinking the Resources That Got You Here Will Take You There

To paraphrase Albert Einstein, doing the same thing over and over and expecting different results is insane. Just because you’ve seen growth in revenue, doesn’t mean you can continue doing the same thing and expect to keep growing through different business stages and a changing market. Both businesses and the environments in which they operate are constantly evolving, and change is crucial, particularly in eCommerce. As your business grows and your needs evolve, you need to be able to identify when it’s time to bring in specialised experts (either through experienced hires or engaging third-parties/agencies), who have done what you want to do and/or been where you want to go. You also need to be ready to increase your marketing budget and activity, as you strive to gain increased market share, to allow you to reach new and wider audiences.

Always ensure you have processes and growth strategies in place so that if one person leaves, another can easily slot in their place and it can be like nothing changes.

Mistake Number Three: Enterprise Technology

Having decent enterprise level platforms will be a key driver in the long term success of your business. Investing in platforms that are going to be able to grow with you will save you from running into issues later on. While there may be cheaper alternatives that seem like they’ll do what you need to begin with, you need to consider what purpose that technology will serve as your business grows. For example, a Shopify website is a great enterprise level platform with extensive capabilities that won’t run into issues as your online sales grow. A WordPress website would initially be a cheaper option, however it’s not designed as a purpose built eCommerce platform and would be more likely to run into issues as your business grew.

Always consider scalability and future requirements when selecting technology for your business.

Mistake Number Four: No Risk Mitigation Strategy

While your business may be booming and you think everything is running smoothly, you should always be considering a back up plan. Understanding what makes your business run smoothly will allow you to realise how things could very quickly come undone if certain situations occurred. It’s not necessarily just the structure of your own business either; it’s businesses you partner with, (suppliers, advertisers, etc.), understanding what might happen if a new competitor came into the space and started outselling your number one product, or having a plan if your main supplier went bankrupt overnight. These are examples of things that could very well happen and need to be considered to ensure your business survives.

Sometimes things go wrong that are out of your control, but knowing how to handle them is what will allow your business to have long term success.

Having strong brand USP’s and excellent customer service will help lead to a loyal customer base. People will continue to support your business if they feel a part of a community.

Mistake Number Five: Customer Support Processes and Technology

When you start a business, you want all of your customers to feel valued. You might even go to extreme lengths to make sure they get their package on time, hand write thank you notes in their parcel, or promise to respond to every single direct message on Instagram. This is all well and good while your customer base is small but as it grows, it might be hard to continue this special level of service you’ve been providing. While making your customers feel valued is super important, keeping things consistent is probably more important. If one of your initial customers loved the level of service and support they received on their first couple of orders, it might be a bit of a deal breaker when the service they receive in their third of fourth purchase is not what they’d become accustomed to.

You need to have processes and technologies in place that will allow you to deliver a level of customer support and service that you’re happy with, and able to continue with as you grow. There are hundreds and thousands of apps and plug-ins that can be installed on your website to provide that extra level of value that can be kept consistent as your customer base grows. From simple apps that allow for things such as order tracking or message automation, through to full scale customer support apps like Gorgias that offer a more ‘all-in-one’ customer support solution.

Make sure you are setting customer expectations that can be maintained as you grow, and have the systems in place to consistently deliver the same level of customer service long term.

Interested in more?

31.03.20

Australian eCommerce Revenue & Traffic Trends During the COVID-19 Crisis

Covid-19 is having a devastating effect on small, medium and large businesses. Not only is the situation tragic for individuals but causing immense pressure across many business sectors as we all navigate through this. Whilst none of us can control the macro environment, we can review and implement various tactical initiatives during this time. To help companies do this, we’ve compiled the data for our diverse portfolio to provide insights that will hopefully be helpful to eCommerce businesses and those who work with eCommerce brands.

31.03.20
eCommerce

Australian eCommerce Revenue & Traffic Trends During the COVID-19 Crisis

Covid-19 is having a devastating effect on small, medium and large businesses. Not only is the situation tragic for individuals but causing immense pressure across many business sectors as we all navigate through this.

This uncertain time is fuelling a further shift to consumers purchasing behaviour as they adjust to the “new normal”. Businesses are seeking new ways to reach and distribute their products and services.

At Arkhi, we are ecommerce experts in helping and supporting all businesses during this time in finding new ways to generate revenue and identify how to capture consumer’s attention.

Whilst none of us can control the macro environment, we can review and implement various tactical initiatives during this time. To help companies do this, we’ve compiled the data for our diverse portfolio to provide insights that will hopefully be helpful to eCommerce businesses and those who work with eCommerce brands.

About the data (accurate as of May 4, 2020)

  • Based predominantly on the Australian and APAC region
  • Pulled from over 30 medium to high volume stores
  • We very rarely review and analyse weekly data as it’s so subjective to sudden change due to launch and sales events. However, it’s all we have to reference in this unprecedented time.

As new trends and insights come to light, we’ll update this post accordingly.

LET’S TALK

Sometimes digital growth is strategically simple—we call it leverage. Let’s start talking.

Overall Revenue and Traffic Trends

Revenue Traffic Change vs Q2 Weekly Avg5

Compared to the average weekly revenue in Q2, overall eCommerce revenue and traffic have taken a hit during early to mid March. However, we can see a positive trend forming.

 Revenue Traffic Change vs Previous Week5

Comparing the changes week-on-week, there is a positive growth trend since the initial hit during the week commencing March 2nd.

Revenue Trends by eCommerce Category

Weekly Change in Revenue Compared to Q2 Weekly Avg7

March Avg Weekly Revenue vs Q2 Weekly Avg Revenue by Category2

April Avg Weekly Revenue vs Q2 Weekly Avg Revenue by Category5

April Avg Weekly Revenue vs March Weekly Avg Revenue by Category5

4 May 2020 Analysis

  • Categories seem to have more consist results
  • Fashion category has made a huge comeback in April
  • April was a lot stronger than March, but also stronger than Q2. This is in-line with other industry data showcasing the huge growth in ecommerce overall.
  • Fitness, Supplements and Nutrition categories are beginning to level out (still very strong results) as consumers stocked up in March.

13 April 2020 Analysis

  • Overall April is looking a lot better already, although we are seeing a decent amount of discounting strategies to generate cash
  • Fashion category is beginning to show some improvement
  • Cosmetics in skincare have gained a lot of ground

3 April 2020 Analysis

  • Fashion brands have experienced a consistent drop in revenue each week, compared to the Q2 average weekly revenue for brands in this category.
  • Sales have also been down for supplement and nutrition brands, although a recent spike in sales for this category has brought the average weekly revenue for March just above the average for Q2.
  • Fitness brands in the eCommerce space have been experiencing positive performance most weeks, compared to Q2 performance, with a significant surge over the last two weeks of March.

Could you be doing better?

Yes, a small number of businesses are doing well right now, but across the board things are certainly down. If you’re seeing below then average results and feel something isn’t right, get in touch with us to discuss. We are always happy to workshop the situation to see where improvements can be made.

Interested in more?